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Fundraising has become an essential element to schools, scouts, sports and cheerleading teams, youth sports leagues, and other community groups in both small towns and major urban areas. The need for fundraising has become of greater importance than ever before for a variety of needs ranging from playground equipment, uniforms, and trips, to primary funding to support and maintain many types of programs and curriculum.


Robinn Lange of Custom Fundraising Programs has enjoyed fundraising success for over twenty five years and says he has noticed the changes in the fundraising landscape. "Fundraising used to be a means to offer or support for supplemental programs or activities, but in today's world fundraising is being depended on more and more for the survival and primary support for more and more groups, activities, events and programs.

This importance of fundraising in today's marketplace has created the need for stronger and more successful fundraising programs than can generate impact and results. Fundraising is no longer just a fun activity, but rather an entrepreneurial enterprise - a business.

Parents, students and community members are bombarded and approached with more fundraising solicitations than ever before. Lange says "the one crucial element is to make sure your fundraising efforts do not get lost in the shuffle. You must make sure your fundraising campaigns are properly executed to position yourself to achieve the best results possible."

The good news is Lange offers seven important steps you can implement to help to insure your fundraising success.

1. Create A Good Fundraising Team

This is one of the first and often most overlooked aspects of a successful fundraising program. Your team is the heart and soul of orioles black jersey your fundraiser. Even though it is often difficult to get volunteers and quality people to be part of your fundraising team, one of the biggest mistakes that can be made is just accepting anyone onto your team. Seek people that are driven, motivated, and share your fundraising vision. Those who can attain their given goals. Confident, self-starters who can take direction, yet be able to function and operate on their own.

It is better to have a smaller team of like-minded and motivated members than to have a larger team with some weak links.

Take the time to find the right people for your team. Talk to them, learn their interests, discover their strengths and weaknesses, and then put the best qualified person in their most appropriate position.

Do your homework and make the effort and you will find that this is time well spent as you are creating the strongest foundation possible for orioles black jersey your fundraising abilities.

2. Selecting The Right Fundraiser

Equally as important as assembling the best fundraising team as possible, is selecting the right and proper fundraiser itself. Factors such as the length of your campaign, the season or timeframe of your campaign, the size of your committee or team, the amount expected to be raised, and your target market and demographics are just some of the key elements that



should be considered to assist you to select the right fundraising program.

Let your fundraiser stand out from the pack. The market is saturated with many of the same typical fundraisers such as candy, candles, wrapping paper, cookie dough, discount cards and so on. While some of these may have the potential to offer decent results, you may find your efforts are greatly improved and better accepted by your target audience by offering a different type of fundraiser. Custom fundraising products, live event and family entertainment fundraisers, and other unique orioles black jersey fundraising ideas can assist you in offering that "something different or special" element than can allow your campaign to stand out and be better accepted and a welcomed relief from the typical standards.

Explore your options and ideas. What programs really excite your team and can create excitement in your market? Take the time and effort to carefully examine these factors to select a winning fundraiser.

3. Plan Your Fundraising Success

Many times the lack of proper planning is the reason behind a lack of expected results. Chart out your fundraiser from your first step through completion. By creating a plan to execute your fundraiser you and your entire team will be able to see the big picture.